In this phase, we go in-depth and define together a Brand strategy that is authentic to you, your business and your target market. We call it the BRAND-DNA.
Your BRAND-DNA will give you and your team absolute clarity and serves as the foundation and compass for all future Brand decisions. Depending on your needs, your BRAND-DNA can include the following elements:
Target Market Deep Dive, Mission, Personality, Architecture, Competitive Review, Unique Selling Proposition, Positioning, Promise, Vision, Values, Manifesto, Slogan, Name.